What is one of the first considerations when planning a news release?

Identifying the target audience is a fundamental step in planning a news release because it shapes the entire communication strategy. Understanding who the audience is helps tailor the message to resonate with those individuals or groups, ensuring that the information is relevant and impactful. Different audiences may have different interests, levels of understanding of the subject, and preferred channels for receiving information. By pinpointing the target audience early in the process, the communicator can craft a message that meets the audience's needs and expectations, and select the appropriate tone and style to engage them effectively. This initial consideration sets the foundation for the content, timing, and distribution of the release, enhancing the overall effectiveness of the communication strategy.